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A&G's Story: From Missed Tasks to Streamlined Operations
A&G (Allen & Gerritsen) is an integrated advertising, public relations & media agency that harnesses creativity to shake markets, shift behaviors, and supercharge growth, working with clients like Dunkin' and Eastern Bank. With 100+ employees across their Boston and Philadelphia third spaces, the agency drives dramatic growth by igniting dramatic shifts in how brands show up.
A&G was taking on an increasing number of projects and CEO Andrew Graff was in the market for an executive assistant who could help streamline their operations, helping him hold teams accountable for projects. They needed someone capable of managing communications, scheduling, project tracking, and enhancing his visibility as a thought leader in the industry on his social platforms.
Driving Operational Efficiency and Executive Support
Earlier struggles with an in-person assistant had left gaps in coordination and missed tasks and deadlines. Key challenges included:
- Limited delegation and missed tasks. The prior assistant had failed to meet expectations, resulting in Andrew having to handle too many details himself.
- Disorganized project tracking. Teams were at risk of missing deadlines without proper accountability and centralized oversight.
- Low engagement on CEO communications. Andrew's LinkedIn activity and internal newsletters lacked consistency, limiting his leadership presence and team connection.
- Travel management and coordination. With Andrew frequently traveling between offices, speaking engagements, and board meetings, managing logistics and timing required careful balance.
Delivering Seamless Executive Support and Amplified Communication Impact
Before Dulara joined, Allen & Gerritsen struggled with fragmented executive support and varied leadership visibility. The transition to a remote executive assistant was new for Andrew, but the partnership quickly improved his workflow. Dulara introduced new systems and took ownership of key areas, transforming executive support.
In a few months, she streamlined internal leadership operations and elevated the CEO's presence, enabling smoother workflows and stronger connections.
How Dulara Delivered Results
- 100% adoption of Asana for leadership project tracking. Dulara standardized project accountability and deadlines across teams, preventing last-minute rushes and improving operational efficiency.
- 70% drop in scheduling conflicts. Dulara manages complex internal and external executive scheduling, coordinating 50+ high-level meetings monthly.
- 86% boost in internal newsletter open rates. Dulara revamped newsletter content and layout using Mailchimp, driving higher employee engagement and communication clarity.
- 3x increase in CEO LinkedIn engagement. By curating tailored posts with creative visuals, she significantly amplified Andrew's social media presence and audience interaction.
- Event and meeting space bookings managed. In addition to managing Andrew's travel, Dulara also handles third-party client requests and logistics around booking A&G's meeting spaces.
"Working with Andrew has been very rewarding. Our daily syncs and clear delegation make it feel like we're in the same office. I'm proud that the LinkedIn posts I curate for Andrew have gained much more engagement, helping build his professional presence. Taking ownership of the internal newsletter and revamping its content gave me a chance to collaborate across teams. Implementing project tracking on Asana helped teams stay on top of deadlines, turning last-minute rushes into smooth deliveries."
- Dulara, EA+, A&G
Allen & Gerritsen Achieves Operational Efficiency and Executive Communication Impact
Dulara's support has driven tangible improvements in executive workflow, communications, and internal engagement. She has taken full ownership of both internal company communications and Andrew's external LinkedIn presence, elevating leadership visibility across audiences. Her proactive management has freed Andrew to focus on leadership while she ensures smooth day-to-day operations.
"Having previously relied on in-person Executive support, my collaboration with the Ocean's team and Dulara completely reshaped my approach to executive assistance. Dulara's intuitive nature and quick embrace of new challenges, coupled with our excellent working relationship, have led to faster response times and new opportunities. This stronger partnership has significantly enhanced my relationships with A&G leadership, staff, clients, board members, and the wider community."
- Andrew, CEO, Allen & Gerritsen
