How Ever+Other Grows Faster with an Oceans EA+

Item: Oceans Talent
Author: Amer Shaar

25+

automations built

platforms managed daily

20+

client subscriptions managed

Industry

Finance

Company size

Startup

Role

Executive assistants

Published

March 16, 2026

Boosting Productivity with Dedicated Executive Support

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Ever+Other provides fractional CFO services to startups, giving them financial oversight and decision support without the cost of a full-time CFO. The Miami-based company was founded in early 2024. The client base quickly grew along with a fully remote team. New growth made daily operations more complex and the founder, Amer Shaar, needed help that went beyond entry-level executive assistance.

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Amer turned to Oceans for an EA+ who could optimize workflows and support the company's expansion. The goal was to find a partner who could not only manage daily operations but also introduce scalable systems to keep pace with client and team growth.

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Building Scalable Systems for a Growing CFO Services Firm

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Sashan joined as Ever+Other's first EA+ hire, reporting directly to Amer. His daily work spanned operations, onboarding, vendor management, and personal support for the CEO. As the company's only dedicated operations hire, Sashan was responsible for everything outside core finance.

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The company's rapid evolution created several operational challenges:

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Building the foundational infrastructure for client project management and introducing a harmonized set of tools and software tailored to the company's needs.
Amer's time was consumed by context switching from client to client, simultaneously managing multiple projects.
Subscription and client management processes were not automated.
Standardized SOPs and structures were needed to uphold quality and standards as the team expanded.

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Within the first month with Sashan, I realized he was capable of far more than EA support and that I could rely on him to build the operational backbone of Ever+Other and own it end to end.

Amer Shaar

Founder

Automating and Optimizing the Backbone of Operations

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Before Sashan joined, Ever+Other's systems were fragmented and underutilized. Within a year, he transformed the company's operational backbone, freeing up leadership to focus on clients and strategy.

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How Sashan Delivered Results

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25+ automations introduced. Sashan implemented automations across project management, email, and CRM platforms, streamlining task tracking, client communications, and internal workflows.
3 core software platforms optimized. Sashan reconfigured ClickUp, Front, and Slack to fit the company's unique processes.
6 platforms managed daily. He maintained and integrated HubSpot (which he introduced), ClickUp, Front, Slack, Zoom, and 1Password.
15+ flights booked for Amer. By managing complex travel logistics, Sashan allowed Amer to focus on business development.
20+ client subscriptions managed. He oversaw end-to-end management of client subscriptions and billing cycles, reducing errors and maintaining revenue accuracy.

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"My job is everything for the company except the financial services part - mainly operations, hiring support, and go-to-market setup, plus personal tasks for the founder. Amer is very comfortable delegating tasks to me, which allows me to proactively take on more responsibility. Continuous improvement and system optimization are part of my role every day."

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- Sashan, EA+, Ever+Other

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Ever+Other Gains Operational Clarity and Capacity to Scale

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With Sashan's support, Ever+Other built a foundation for scalable growth. Automations and optimized systems now support a distributed team and a growing client base. Amer's time is freed for high-value work, and the company's operations can flex as new clients and team members come on board.

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Amer Shaar

Founder

Ever+Other