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New Seas Scales Shopify SEO with Focused Global Talent
New Seas is a boutique SEO agency specializing exclusively in Shopify-based e-commerce brands. Founded in 2022, the company works with 7 to 9-figure merchants to drive organic growth through technical SEO, content strategy, and on-page optimization.
As client demand increased, New Seas needed to expand delivery capacity without diluting its SEO approach. The team partnered with Oceans Talent to bring on an experienced SEO Specialist who could independently manage client execution while maintaining performance standards.
Challenge: Scaling Delivery Without Compromising Results
Client growth created pressure across content production, optimization, and reporting.
- Content production needed to scale across multiple client accounts. Each SEO specialist owned a portfolio of brands, with responsibility spanning blogs, collection pages, and product page optimization.
- Client-facing execution required senior-level judgment. Clients often requested content changes that conflicted with SEO best practices. Specialists needed the confidence to push back and protect long-term performance.
- Quality control could not rely on heavy oversight. With a small, fully remote team, New Seas needed specialists who could operate independently.
Integrating an SEO Specialist Through Oceans Talent
Before Shaini joined, SEO execution depended on a smaller internal team balancing strategy, delivery, and client communication. After her onboarding, New Seas gained a specialist who could manage end-to-end SEO execution with minimal supervision.
How Shaini Strengthened Delivery and Performance
- Client SEO execution scaled across 12 active accounts. Shaini managed SEO delivery for 12 e-commerce brands, handling blog content, collection page optimization, and product page improvements.
- Direct client ownership improved clarity and speed. After an initial ramp-up period, Shaini operated without a formal review layer. She communicated directly with clients, handled feedback, and ensured SEO requirements were met before publishing.
- SEO performance translated into measurable revenue impact. Shaini helped drive 409 new number-one Google rankings and 1,868 new top-three rankings, generating over $1 million in additional revenue and delivering a 15x ROI.
"After the initial ramp-up, there was no review layer anymore. I owned the work end to end and worked directly with clients, which made execution faster and more effective."
- Shaini, SEO Specialist, New Seas
New Seas Expands Capacity Without Diluting Its SEO Philosophy
By adding an SEO Specialist from Oceans Talent, New Seas increased delivery capacity while preserving its focused, Shopify-first approach. Shaini's impact allowed the agency to scale without adding management overhead or compromising performance standards.
"Our agency would have been completely unable to grow and deliver for our clients without Shaini. She's been instrumental to both our team's and our client's success; she was up & running within 2 weeks after first beginning our search with Oceans, and we removed the review period within 2-3 months. She got the hang of things very quickly and made an immediate impact."
- Kai, Founder, New Seas
