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Nik Sharma
Sharma Brands
Scaling a Global High-Performance Paid Media Operation
Sharma Brands is a high-performing marketing agency known for working with brands like: Diageo, HigherDOSE, Jolie, POV Beauty, Feastables, and others. As client demand grew, Sharma Brands needed to scale their clients' campaigns while maintaining a high standard of service. To meet this challenge, their founder and CEO, Nik Sharma, partnered with Oceans.
Challenge
Ashan joined Sharma Brands' paid media division as a performance marketer, working with channel specialists and reporting to the Chief Growth Officer, Ari Murray.
Sharma Brands faced a set of challenges:
- Protecting client profitability and the agency's reputation. Sharma Brands managed clients who each spent at least $500,000 a month on ads. Any single mistake could create significant risk.
- Expanding team capacity and expertise. A rapid increase in clients required the team to shift from a small group of generalists to specialized squads focused on Meta and Google.
- Maintaining quality while growing quickly. As the paid media client roster grew, ensuring documentation, knowledge transfer, and campaign management without slowing down were top priorities.
Data-Driven Campaign Management and Team Enablement
Before Oceans, Sharma Brands was constrained by bandwidth. With Ashan's expertise and the autonomy he was given, the paid media team transitioned from a small, fast-paced group to a specialized, high-performing unit delivering measurable client gains.
How Ashan Delivered Results
- Achieved a 55% increase in client net profit. Ashan's strategic budget restructuring and continuous optimization of the ad account resulted in a 55% lift in net-profit.
- Increased a client's sales by 18% year on year. Ashan executed granular campaign adjustments and introduced streamlined reporting dashboards.
- Scaled team and workflow efficiency. He played a lead role in growing the paid media team from 4 to 12, training new specialists and setting up fast, asynchronous workflows. A key process innovation allowed new campaigns to launch within 60-minute windows.
- Established agency-wide best practices. Ashan led standardized audits of incoming client accounts, identified key inefficiencies, and implemented the 'Sharma Brands Performance Branding Framework' for restructuring accounts.
"With operational freedom and a talented team, we've built a structure that lets us grow clients and revenue at scale. The impact is clear in every key metric. It started with just a few of us managing everything, but as we grew, I trained new team members and brought in structure. Now we've specialized, and it's made a massive difference to our results and efficiency."
- Ashan, Senior Performance Marketer, Sharma Brands
Sharma Brands Sets a New Standard for Scalable Paid Media Success
With Ashan's expertise, Sharma Brands rapidly expanded its capabilities and client roster, delivering quantifiable improvements in both efficiency and results. The agency is now able to onboard, optimize, and scale top-tier clients while maintaining performance standards.
Today, Ashan's been promoted to Senior Performance Marketer, recognized for his quantifiable results and his pivotal influence on team structure, process, and performance standards.
